Social media creators
Spain
- First deposits
- 187
- Deposit total
- €19,600
- Reg-to-FTD rate
- 14%
Social media creators
Social creators usually reach players who are new to your brand.
Social media creators usually reach the broadest, coldest audience: plenty of regs (registrations), with a lower reg-to-FTD rate.
Spain and Tanzania show why the rate alone isn’t enough.
First deposits (FTDs) and deposit totals here are past results, not a promise for your test. The Spain case ran for 45 days: the test and continued work after the decision to scale. The Tanzania case records a 30-day test. Deposit totals include first and repeat deposits over each case period.
45 days
Social media creators
Tanzania
- First deposits
- 367
- Deposit total
- $6,900
- Reg-to-FTD rate
- 22%
The euro is the local currency in Spain; Tanzania’s total was converted from Tanzanian shillings to dollars. The 14% and 22% rates aren’t benchmarks for social creators: the geos and periods differ.
Reg-to-FTD rate, first deposits and deposit total
The reg-to-FTD rate shows the share of registered players who made a first deposit. Compare it with first deposits and the deposit total over the same period.
| Metric | What it tells you | What to check alongside it |
|---|---|---|
| Reg-to-FTD rate | The share of registered players who made a first deposit | First deposits: the rate doesn’t tell you how many players deposited. |
| First deposits | How many players made a first deposit | Deposit total: the player count doesn’t include every deposit. |
| Deposit total | First and repeat deposits over the case period | Geo, currency and period: Spain and Tanzania’s totals aren’t directly comparable. |
Social creators suit a new-player test
Start with social creators if you want to test an audience new to your brand and assess the rate alongside first deposits and the deposit total.
Compare creator types for first-deposit speed
If first-deposit speed is the priority, compare creator types in one geo over equal observation windows.
Compare creator typesQuestions about new players and reg-to-FTD rate
Does a lower rate always mean social creators performed poorly?
No. You also need first deposits and the deposit total. We agree the first-deposit target before launch; the rate alone doesn’t tell you whether it was met.
Why is Tanzania at 22% if social creators usually have a lower rate?
Usually doesn’t mean in every geo. These cases don’t establish the pattern for social creators: geo affects the figures more than creator type, and the two case periods differ.
Can the Spain case become our target for a 30-day test?
No. The Spain case ran for 45 days, including work after the test. It isn’t a target for a 30-day test.
The How we work page explains what you provide, the test steps and the report.
How we workAre you a social media creator?
We look for a casino brand for your audience geos. If no brand that fits is available, we’ll tell you.
Your request / next step
Tell us about your brand or channel
Choose your role and fill in the short form.
We reply on Telegram within one business day.Terms are agreed before launch.