Portugal
30 daysCasino streamers
236First deposits
Reg-to-FTD rate19%
- Deposit total
- €21,400
Results / first deposits
A number needs its geo beside it.
Six cases show first deposits and the deposit total for each geo and creator type over the full case period. No brands or creators are named.
Six cases over their full periods
A case records what happened. It doesn’t promise the result of your test. The test lasts 30 days; the case also includes work continued after a decision to scale. That is why the Spain case lasted 45 days and the Italy case 60.
Uzbekistan
30 daysTelegram channels
412First deposits
Reg-to-FTD rate24%
- Deposit total
- $14,800
Spain
45 daysSocial creators
187First deposits
Reg-to-FTD rate14%
- Deposit total
- €19,600
Poland
30 daysCasino streamers
154First deposits
Reg-to-FTD rate21%
- Deposit total
- €15,900
Italy
60 daysTelegram channels
298First deposits
Reg-to-FTD rate17%
- Deposit total
- €31,300
Tanzania
30 daysSocial creators
367First deposits
Reg-to-FTD rate22%
- Deposit total
- $6,900
Six cases in one table
The same cases in one table, showing what happened rather than promising a result. Periods and currencies differ. Don’t add the totals or rank creator types from a single row.
| Geo | Creator type | Period | First deposits (FTDs) | Deposit total | Reg-to-FTD rate |
|---|---|---|---|---|---|
| Portugal | Casino streamers | 30 days | 236 | €21,400 | 19% |
| Uzbekistan | Telegram channels | 30 days | 412 | $14,800 | 24% |
| Spain | Social creators | 45 days | 187 | €19,600 | 14% |
| Poland | Casino streamers | 30 days | 154 | €15,900 | 21% |
| Italy | Telegram channels | 60 days | 298 | €31,300 | 17% |
| Tanzania | Social creators | 30 days | 367 | $6,900 | 22% |
Player counts and money answer different questions.
First deposits count players. The deposit total counts money. The reg-to-FTD rate shows what share of regs (registrations) led to a first deposit.
- First deposits (FTDs)
- The number of players who made their first successful deposit during the case period.
- Deposit total
- All successful first and repeat deposits made by players during the case period. This isn’t the brand’s revenue.
- Reg-to-FTD rate
- Players with an FTD divided by regs, × 100%. Use the same geo and equal observation windows when comparing rates.
The cases use reporting currencies: euros or dollars. For Uzbekistan, Tanzania and Poland, the totals are converted from local currency. The euro is already the local currency in Portugal, Spain and Italy. Compare creator types in one geo over equal observation windows.
Weekly cohorts show when deposits arrived.
A total for the full period doesn’t tell you when players deposited.
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