Deposit reports start with the money, then the regs
Regs can keep climbing while the cashier barely moves. Start with the deposit total, then work back to the players behind it.
Read articleBlog / reports and tests
Registrations don’t tell you who deposited.
Articles for brands and creators about regs (registrations), first deposits (FTDs) and the deposit total over a full test period.
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Bad traffic shows up in the steps after registration
Regs without FTDs are a warning. Find the last step those players reached and you can see whether the source or the brand needs to change.
Read articleAn FTD target tells you how many regs the test needs
Start with the FTD target, work back to regs, then put that plan inside the budget you have. A bigger total means little if one good week carries it.
Read articleThe right geo starts with a working cashier
A bigger average first deposit cannot rescue a blocked cashier. Choose the geo where the product works, then test the right type of creator.
Read articleBring the agency your audience numbers, not a bigger story
What a creator’s request needs: platforms, audience geos and a channel link. Which figures you can see for your own traffic.
Read articleEqual FTD counts can hide very different cohorts
Two sources can bring the same number of FTDs and very different deposit totals. Weekly cohorts show what happens after that first payment.
Read articleThe same reach can bring a very different cashier result
A big reach figure cannot tell you what reached the cashier. Put regs, FTDs and deposit total beside it, and the ranking can change.
Read articleThe launch is ready when a deposit reaches the report
A landing page can work while deposits get lost further along. Before the test, follow the route through registration, the cashier and the report.
Read articleThe three sources bring different players to the cashier
Streamers usually reach FTD faster. Telegram regs take a longer route, and social creators bring a colder audience. The test still has the final say.
Read articleA tracking gap needs a transaction reference
“The brand shows less” tells you where the argument starts. A transaction reference tells you where to look.
Read articleMore regs can still leave your channel short on FTDs
A busy registration row can still lead to a weak test. Start with the first deposits, then ask the agency what the result means for your channel.
Read articleThe word “average” needs a denominator
“Average deposit” can mean several different numbers. This glossary gives the report’s terms a meaning you can actually check.
Read articleYour request / next step
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