Deposit reports start with the money, then the regs
Regs can keep climbing while the cashier barely moves. Start with the deposit total, then work back to the players behind it.
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Compare first deposits (FTDs), repeat deposits and regs (registrations), choose a test size and examine cohorts.
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Regs can keep climbing while the cashier barely moves. Start with the deposit total, then work back to the players behind it.
Read articleStart with the FTD target, work back to regs, then put that plan inside the budget you have. A bigger total means little if one good week carries it.
Read articleTwo sources can bring the same number of FTDs and very different deposit totals. Weekly cohorts show what happens after that first payment.
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