The right geo starts with a working cashier
A bigger average first deposit cannot rescue a blocked cashier. Choose the geo where the product works, then test the right type of creator.
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Geo changes the test result.
Compare player sources and geos using regs (registrations), first deposits (FTDs) and deposit totals. The glossary explains the report metrics.
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The same reach can bring a very different cashier result
A big reach figure cannot tell you what reached the cashier. Put regs, FTDs and deposit total beside it, and the ranking can change.
Read articleThe three sources bring different players to the cashier
Streamers usually reach FTD faster. Telegram regs take a longer route, and social creators bring a colder audience. The test still has the final say.
Read articleThe word “average” needs a denominator
“Average deposit” can mean several different numbers. This glossary gives the report’s terms a meaning you can actually check.
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