More regs can still leave your channel short on FTDs

Read your own report by putting regs beside FTDs. How many people registered, and how many of them reached a first deposit? That is the conversation the casino brand needs. As a streamer or channel owner, you can ask the agency about those figures and let it check the cashier with the brand. The agency works with the brand. Your job is to point to the part of your result you want explained.

The brand is waiting for first deposits

A reg means someone got as far as registration. That matters. Your audience followed the route to the brand and took a step there. But the test goal is first deposits. If people stop at account creation, the brand has not reached that goal, however busy the registration row looks.

Think about what you would say after a test with plenty of regs and very few FTDs. The registrations show that people got as far as an account. The gap after that may be a lack of interest in depositing or a step that stopped them. The agency needs to work through that gap with the brand before it can recommend scaling.

This also explains why a brand may be unimpressed by a result that looks lively from your side. A growing follower total and more replies in chat describe your channel. Regs and FTDs describe what your traffic did at the casino brand. Both can be true at the same time: the channel was busy, and the deposit result was weak.

Ask for a clear answer tied to the low FTD figure: which part of this result has the agency checked? A verdict about your whole audience leaves that unanswered, and the larger reg total doesn’t explain the gap either.

“Lots of regs” leaves the main question open: did those players reach a first deposit?

Make sure you are looking at your traffic

InfluEdge gives creators regs and first-deposit figures for their own traffic. Start by finding the channel, geo and dates in the report. If you run several accounts, ask which one the row covers. There is no use arguing about a total before both sides know which traffic it describes.

For a report a creator questions, we check which channel and period it covers. That small check gives the conversation somewhere to start. Send the relevant row along with the link or promo code used for that test, if you have it. The agency can then look into the right result with the brand.

Make sure an FTD means a completed first deposit in the figures you receive. If the wording is unclear, ask the agency to explain it in plain English. The fuller counting rules belong in the deposit-report article. Ask for the meaning of the field on your row.

When a total changes in a later update, ask what changed. The agency may have corrected the result after checking with the brand. Keep that answer with the earlier report so you can explain the difference when you return to your old test. A new screenshot with no explanation is not much help.

“Does this row cover all my traffic for this geo and these dates?” Settle that before comparing the totals.

More regs can leave you with almost the same FTDs

Look at the FTD count and the reg-to-FTD rate together. The rate is FTDs divided by regs from the same registration group, or cohort. Ask the agency to confirm that match before calculating it. You want to understand how much of the traffic in your row reached a first deposit.

For a creator, the extra FTDs and the weaker rate belong in the same message. Both help the agency explain the test to the brand. Before comparing real reports, ask whether the agency considers them ready to compare. The cohort article covers the timing question. Ask for an answer about these particular tests and keep it with your own figures.

Ask the agency to check the gap after registration

You see regs and first deposits. You don’t automatically see what each player did between them. Keep that limit in mind when you ask about a weak result. The agency can speak to the casino brand; you can point to the test and ask whether a problem has been found.

Ask: “Has the brand checked whether players from this geo could get through the deposit step?” You’re asking the agency to explain what the brand found. The payment attempts, player details and internal cashier report stay with the teams doing that check.

You can also ask whether the product suited the audience’s language and whether the deposit route worked for that geo. If someone in your audience reported a problem, describe what they said and when. Leave account and payment details out of the message. That gives the agency something specific to raise with the brand.

If the agency suspects tracking, ask whether it checked that your link or promo code was attached to the right test. The checks behind that answer are covered in the tracking article. From your side, ask whether your figures were corrected and why.

An audience verdict and a cashier fault call for checks in different places. Ask what the agency checked. If the agency hasn’t yet got an answer from the brand, keep the cause open. A weak FTD result can stay on the table while the cause is still being checked.

A short message can do the work: “The regs are there, but few reached an FTD. What have you checked with the brand for this test, and what is still unanswered?”

Repeat deposits are a question you can bring back

Ask the agency whether it can tell you anything about repeat depositors from your traffic. The standard creator figures are regs and first deposits. An extra answer could explain whether later deposit activity changes how the brand reads your test. Further figures depend on what the agency can share.

This matters when you’re trying to understand the brand’s reaction. It may be looking beyond the first-deposit count. That does not mean you should guess at repeat activity from comments or from a few viewers saying they returned. Ask the agency whether it has a summary for your traffic.

If it can share a repeat-depositor share, ask what test and period it covers. If it gives you a broader comment instead, keep it as a comment. Use the deposit-report article linked above for the counting rules. Keep the answer in the form the agency gave it.

A missing repeat summary leaves you with the regs and FTDs you can read. Use those in your notes and ask whether the brand needs anything else before deciding on the next test. “Can you tell me whether players from this test came back to deposit?” is enough to start.

Leave the conversation knowing what happens next

Ask what the brand’s decision means for your channel. If the next test changes geo or creator type, your audience may no longer fit this brand. Find out whether the agency is considering another test with you and which part of the current result supports it.

If the brand has stopped, ask for the reason tied to your result. Keep that explanation with the report. It describes this test, while another channel or audience may be a separate conversation.

Keep the final regs and FTDs in your own notes, along with the geo and the agency’s explanation. This is the material you can bring to a future conversation. A short account of a weaker test, including what was checked, gives the next agency something it can check.

When preparing another application, use the creator’s numbers sheet to put your current audience next to those past results. Your channel may have changed since the old test. Keep the old traffic result in its own row so it does not become a forecast for the audience you have now.

The creator page starts with the platform, audience geo and channel link. Bring your report into the discussion after that. If a question remains open, keep the agency’s answer beside the affected row when it arrives. You’ll then have an account of the test you can return to.